体育直播24直播网 - 稳定版下载

门窗配件定制怎么(me)做好(hao)电商与实(shi)体(ti)的经营?

发布时间:2019-08-06             标签:门窗配件定制            浏览次数: 10837

近期某门窗配件定制公司北京设立超大经销店的信息又在1度刷爆窗门制造行业圈。对于门窗企业而言大企业有品牌、有产品、有信誉。依赖多年的发展财力累积,开设大店和进驻电商都是非难事。而对于中小门窗企业而言,如果效仿某门窗企业一样开设大店,开店若失败很有可能导致企业破产。但是进驻电商的前期资金投入比较少,对于中小门窗配件(jian)定制企业而言,跟随电商发展似乎是个不错的选择。但是电子商务PK实体线时,顾客和代理商又怎样看待呢?门窗配件定制怎么做好电商与实体的经营?


  一、网店与实体店优势比较

  首先、网(wang)(wang)购(gou)(gou)让消费者(zhe)足不出户就能了解(jie)门(men)(men)(men)窗产品的(de)(de)详细资料,进而下单购(gou)(gou)买(mai),还能享受(shou)(shou)(shou)送(song)货上(shang)门(men)(men)(men)服务,省心省力;其次、网(wang)(wang)购(gou)(gou)门(men)(men)(men)窗的(de)(de)价(jia)格(ge)普遍比实体店(dian)的(de)(de)要(yao)(yao)低,比较(jiao)省钱;最(zui)后(hou)、门(men)(men)(men)窗网(wang)(wang)购(gou)(gou)平(ping)台囊括各种(zhong)各样类型的(de)(de)门(men)(men)(men)窗,也(ye)方便消费者(zhe)进行价(jia)格(ge)、参数的(de)(de)比较(jiao),不受(shou)(shou)(shou)时间(jian)、地点的(de)(de)限制。但(dan)是网(wang)(wang)购(gou)(gou)也(ye)有缺(que)点,比如消费者(zhe)网(wang)(wang)购(gou)(gou)时是看不到(dao)门(men)(men)(men)窗实物的(de)(de),只(zhi)有介(jie)绍和(he)图片,会造成一定的(de)(de)误差;网(wang)(wang)购(gou)(gou)平(ping)台上(shang)的(de)(de)店(dian)家有真有假,一有不慎很容易上(shang)当受(shou)(shou)(shou)骗(pian);门(men)(men)(men)窗邮(you)寄(ji)需要(yao)(yao)大量的(de)(de)邮(you)费,且受(shou)(shou)(shou)到(dao)地区、时间(jian)限制等。


最(zui)先(xian)、窗(chuang)门(men)(men)(men)(men)门(men)(men)(men)(men)店自身(shen) 就是说(shuo)1个(ge)权威性(xing)确(que)(que)保(bao),只(zhi)能(neng)有(you)(you)(you)必须整体(ti)实(shi)力的(de)窗(chuang)门(men)(men)(men)(men)公司才(cai)有(you)(you)(you)线下推广(guang)的(de)门(men)(men)(men)(men)店,得以确(que)(que)保(bao)商(shang)品(pin)的(de)品(pin)质;次之(zhi)、窗(chuang)门(men)(men)(men)(men)门(men)(men)(men)(men)店能(neng)够 让(rang)(rang)导购(gou)员与顾(gu)(gu)客(ke)(ke)零距离(li)沟通交流,有(you)(you)(you)一切难题能(neng)够当众(zhong)马上解(jie)决,让(rang)(rang)顾(gu)(gu)客(ke)(ke)享有(you)(you)(you)最(zui)技(ji)术(shu)专业(ye)的(de)服(fu)务项目(mu);最(zui)终、窗(chuang)门(men)(men)(men)(men)门(men)(men)(men)(men)店能(neng)够 让(rang)(rang)顾(gu)(gu)客(ke)(ke)亲眼看到(dao)窗(chuang)门(men)(men)(men)(men)商(shang)品(pin)、亲自掌握窗(chuang)门(men)(men)(men)(men)的(de)品(pin)质,让(rang)(rang)顾(gu)(gu)客(ke)(ke)消費得舒心。当然,相对于网(wang)购(gou)而言,实(shi)体(ti)店也有(you)(you)(you)其缺点,比(bi)如因为店面、导购(gou)等的(de)支(zhi)出让(rang)(rang)门(men)(men)(men)(men)窗(chuang)产品(pin)的(de)价(jia)格比(bi)网(wang)购(gou)贵(gui);门(men)(men)(men)(men)窗(chuang)实(shi)体(ti)店空间有(you)(you)(you)限,产品(pin)有(you)(you)(you)限;实(shi)体(ti)店与客(ke)(ke)户的(de)关系缺乏粘(zhan)性(xing)等等。


  二、实体店如何发展“回头客”

  谈(tan)到电(dian)商日(ri)趋冲击(ji)的(de)当(dang)下,门(men)窗(chuang)(chuang)业(ye)(ye)内人(ren)士分析,门(men)窗(chuang)(chuang)企(qi)业(ye)(ye)比较特殊,线(xian)上只是线(xian)下的(de)一种补充,还不能完全(quan)依靠线(xian)上。门(men)窗(chuang)(chuang)企(qi)业(ye)(ye)电(dian)商与实体(ti)互补才是关键。门(men)窗(chuang)(chuang)企(qi)业(ye)(ye)电(dian)商平台的(de)发展还有诸多(duo)影响(xiang)因素,一是大件门(men)窗(chuang)(chuang)商品(pin)(pin),本身在物流、安装(zhuang)等方(fang)面容(rong)易产(chan)生各种问(wen)题(ti),况且门(men)窗(chuang)(chuang)网(wang)购售后服务(wu)尚未在行业(ye)(ye)内形成完善的(de)体(ti)制;二是门(men)窗(chuang)(chuang)产(chan)品(pin)(pin)的(de)用(yong)户体(ti)验度非常(chang)高,网(wang)购缺乏(fa)现场体(ti)验,难以衡(heng)量(liang)产(chan)品(pin)(pin)质量(liang)和风格,加之(zhi)需承担昂贵的(de)物流费(fei)用(yong),绝大多(duo)数消费(fei)者还持观望(wang)态度。


       更好的服务购物体验和售后

  对于(yu)市场(chang)(chang)而(er)言(yan),随(sui)着(zhe)竞争的(de)加(jia)剧(ju),各(ge)大卖(mai)场(chang)(chang)都已(yi)意识到服(fu)务(wu)的(de)重(zhong)要性,于(yu)是纷(fen)纷(fen)升级服(fu)务(wu)吸引消(xiao)(xiao)费(fei)者。比如(ru)某卖(mai)场(chang)(chang)都配(pei)备了绿色环保、先行赔付、买(mai)(mai)贵(gui)退(tui)差、30天无理由(you)退(tui)货、商(shang)品质(zhi)量负全责、分期付款(kuan)、送(song)货安装准时(shi)达、设(she)计(ji)免费(fei)咨询、门窗(chuang)顾问导购(gou)等内(nei)容。例如(ru)居然之家(jia)就强调其先行赔付、买(mai)(mai)贵(gui)补差的(de)卖(mai)场(chang)(chang)服(fu)务(wu)条例。并(bing)承诺(nuo)60天内(nei)买(mai)(mai)贵(gui)差价两(liang)倍赔付,凡是在其卖(mai)场(chang)(chang)中(zhong)购(gou)买(mai)(mai)的(de)商(shang)品,消(xiao)(xiao)费(fei)者在签订合同一周内(nei)如(ru)发(fa)现所购(gou)商(shang)品的(de)正(zheng)常交(jiao)易价格高于(yu)同城其他(ta)零售(shou)卖(mai)场(chang)(chang),并(bing)能提供有效销售(shou)合同和发(fa)票的(de),金额(e)高出部(bu)分由(you)居然之家(jia)双(shuang)倍返还给消(xiao)(xiao)费(fei)者。


  知己知彼(bi)百战百胜,门(men)(men)(men)窗(chuang)(chuang)实体店(dian)(dian)在清(qing)楚了(le)解网(wang)(wang)购与(yu)自身(shen)优(you)劣势之后就可采取措施应对。最(zui)先、窗(chuang)(chuang)门(men)(men)(men)门(men)(men)(men)店(dian)(dian)的(de)(de)(de)开业(ye)必须(xu)成本费(fei),价(jia)钱(qian)上没法与(yu)网(wang)(wang)上购物(wu)大(da)比(bi)拼,因此要(yao)取长补短,提(ti)高门(men)(men)(men)店(dian)(dian)的(de)(de)(de)零距(ju)离服务项目(mu)作用与(yu)顾(gu)(gu)客(ke)(ke)(ke)的(de)(de)(de)感受感,让顾(gu)(gu)客(ke)(ke)(ke)在门(men)(men)(men)店(dian)(dian)消費时(shi)顾(gu)(gu)客(ke)(ke)(ke)至(zhi)上;随后、窗(chuang)(chuang)门(men)(men)(men)门(men)(men)(men)店(dian)(dian)能够 尽量的(de)(de)(de)提(ti)升(sheng)(sheng)门(men)(men)(men)店(dian)(dian)的(de)(de)(de)面(mian)基(ji),健(jian)全窗(chuang)(chuang)门(men)(men)(men)商(shang)品的(de)(de)(de)类型(xing),给与(yu)顾(gu)(gu)客(ke)(ke)(ke)更大(da)的(de)(de)(de)挑(tiao)选(xuan)室内(nei)空(kong)间(jian);最(zui)终,窗(chuang)(chuang)门(men)(men)(men)公司能够 发展趋势单独店(dian)(dian)方式,真实把门(men)(men)(men)店(dian)(dian)与(yu)知名品牌融(rong)为(wei)一体,提(ti)升(sheng)(sheng)与(yu)顾(gu)(gu)客(ke)(ke)(ke)中(zhong)间(jian)关联(lian)的(de)(de)(de)黏性,发展趋势“熟客(ke)(ke)(ke)”!


推荐资讯
 
var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?78ebdacae9da971faf025645ab77d367"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();